Airloom was as part of the SheStarts cohort, a startup program for female-led tech businesses at BlueChilli. Teams at BlueChilli worked with co-founders on their MVP over a short time period.
Airloom is a service that helps people to make informed decisions about things in their life before their death. It acts as a tool to help users to have conversations, make decisions and get affairs in order beyond just creating a will. They can collaborate on relevant documents and store them securely for download, updating or sharing.
My role as product designer spanned from assisting with user testing; designing clickable prototypes, applying visual design and creating illustrations. The project ran for around two to three weeks.
Collaborating with the project manager and developer to focus our efforts on what was achievable with the resources that we had and how we could best build a platform to meet the meet the users needs.
Sally came to us with an excel spreadsheet of questions under multiple categories that needed to be completed by each user. The brief was to design a platform where the user could fill out all these questions and share all the details with close family and friends.
The main userflows were the onboarding of a new user and the returning user completing additional questions. We tested these userflows using clickable prototypes.
We decided on a wizard style interface for the onboarding where we’d ask the user three questions to show them the style of the questions
The onboarding questions would lead to a sign up screen and dashboard where all the categories would be shown.
Within the span of a week, we conducted two rounds of user testing.
Key points from round 1 of user testing:
In the on-boarding process, some users thought they had a never ending number of questions to fill out.
When arriving at the dashboard, users were unsure what they were supposed to do next and where to start.
The relevant information was too far down on the screen and was unsure what to do.
Overall, the copy and appearance is cold and a huge chore to go through
After the first round of user testing, the copy was amended to be more personable. The on-boarding experience for the dashboard was changed so that upon seeing it for the first time, users were directed to the “General” tile.
Key points from round 2 of user testing:
The term “End of Life” is daunting to read.
Users were unsure when they should be downloading the “Airloom Package”.
We added more guidance for users on having conversations about the purpose of this service with a loved one.
Visual UI Design
There were two days allocated to create a look and feel for the webapp. I designed the initial look and feel according to pre-existing brand guidelines.
I designed the icons because user testing participants spoke about how it was an emotional subject to think about.
My role: UX, Design direction and user interface design.