Digital product designer

Event Birdie

Eventbirdie.com is a search directory of venues, caterers, florists, photographers, entertainers and other companies that are related to planning events. It is a a two way market consisting of these companies that use the platform to advertise their business and the people who organise events.

 

Overview

Event Birdie is an online platform for event professionals and people who want to plan events. It is a two way marketplace: businesses who offer services to events and people planning events to find these businesses.

I was working at Webcoda, a design and development agency, and we were brought in to create a better user experience that made it easier to find different companies, and to improve the back and front end of the entire website. 

My role

My role was to re-design their website with an improved user experience using pre-existing content on their current site. We did not want to change up the information architecture too much, because there was not enough budget to change the back end of the site.

I worked with the founder of the company on the design and a front end and back end developer. The whole project ran for around four months, including one month for design.

 

Opportunities

Users were finding it difficult to find the companies that they were looking for, under Event Birdie's previous website. This is crucial to the business and the clients of Event Birdie, because it was how users would search for all the company types. eg. florists, photographers. 

Previous Website

Event Birdie's previous website

Event Birdie's previous website

 
 
 

User Experience

I created wireframes to demonstrate the functionality to the team.

For the homepage search - the search functionality was the same for venues, caterers and suppliers, so I pulled out each type of supplier (eg. florist, photographer, etc) and showed them all up front.

 
Homepage and blog page

Homepage and blog page

Venue and search results page

Venue and search results page

 
 

User Interface Design

I experimented with the look and feel of the design with small sections from the site. As the company was still in its infancy, there was room to push the identity and style.

 

Style tiles

 
Homepage-hero.jpg
 
Mob-hero.jpg
 
jesstong_eventbirdie_tablethero
 
eventbirdie_jess_venuedetail
 
Desktop_Blog.jpg

Agency: Webcoda
My role: UX, Design direction, UI and Design.