Users were finding it difficult to find the companies that they were looking for, under Event Birdie's previous website. This is crucial to the business and the clients of Event Birdie, because it was how users would search for all the company types. eg. florists, photographers.
Webcoda were brought in to create a better user experience that made it easier to find different companies, and to improve the back and front end of the entire website.
My role was to re-design their website with an improved user experience using pre-existing content on their current site. We did not want to change up the information architecture too much, as all the content from the previous site, needed to fit in to the new site.
As the search area was the same for venues, caterers and suppliers, I pulled out each type of supplier (eg. florist, photographer, etc) and showed them all up front.
User Interface Design
I experimented with the look and feel of the design with small sections from the site. As the company was still in it's infancy, there was room to push the identity and style.
My role: UX, Design direction, UI and Design.