Jessica Tong

Hey, I'm Jess.
I'm a Senior Product Designer based in Sydney.

Hi, I'm Jess.
I'm a Senior Product Designer based in Sydney

Hey, I'm Jess. I'm a Senior Product Designer based in Sydney.

Designing products people use to do real things - booking support workers, managing software licences, keeping kids and parents connected.

Different industries, same pull: complex problems that need to feel simple, and work that matters to people.

I work closely with engineers, care about craft, and I'm currently learning to build things myself.

Nearmap

Designing Nearmap's move from fully sales-led to self-serve: free trials, e-commerce, and migrating existing customers onto a new pricing model without disrupting their access.

• B2B • Enterprise • Subscription • Self serve

Fitbit Ace LTE

Designing the parent app for a kids' connected watch: communication, safety, and setup for a zero-to-one product where trust is everything.

• Consumer • Mobile • Safety • Zero-to-one

Like Family matchmaking

Redesigning onboarding for a care marketplace to focus on the highest engagement segment: parents seeking support for a child with a disability, based on NDIS data and platform booking patterns.

Rethinking onboarding and matchmaking for a care marketplace after discovering most users were booking on behalf of someone else entirely.

• Consumer • Marketplace • Onboarding • Growth

43% ↑ job postings 84% ↑ messaging 31% ↑ bookings

43% ↑ job postings 84% ↑ messaging
31% ↑ bookings

Gumtree Communications

Fixing a notification system where users were opting out entirely because the controls weren't granular enough to be worth staying.

• Consumer • Mobile • Notifications

18% ↑ push opt-ins 25% ↑ email engagement

Koala e-commerce

Evolving an e-commerce site built for one product to support a full furniture range, while reducing customer service load.

• Consumer • E-commerce • Design System

Medium