The problems I take on rarely arrive as a clear brief. They start with people who know something isn't working but see it differently. I begin with who's affected, map the constraints and help set a product direction, then carry it through interaction and visual design to delivery.
I've brought this approach to
Google,
Nearmap,
Like Family,
Gumtree and
Koala, across consumer products, B2B SaaS, marketplaces, social care and e-commerce.